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Forum for online journalists and journalists interested in new media

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    QR codes will revolutionize the newspaper-consumer relationship - if papers allow it started by shawnsmith
    Many newspapers are slowly coming around to the idea that the news is now a conversation, and no longer a one-way river of information. And the time left to embrace that notion is dwindling.

    Consumers want interaction. They are on the move. They don’t have time or desire to be trapped in a single media that […]
    Headline writing: How to write web headlines that catch search engine spiders started by shawnsmith
    Image by tinyfroglet

    Welcome to the third post in a series about headline writing for web content producers. This series will cover best practices for writing web headlines for people, search engines and social media.

    HEADLINE WRITING FOR SEARCH ENGINES

    The traffic on your website may be great, but it can improve by a HUGE […]
    How to create and use QR codes for your newspaper started by shawnsmith
    Image by akaalias

    There’s no doubt that QR codes will be big business in the U.S. in no time. Now that you know all about them , and how they can be effective , it’s time to start using them!
    Which phones can scan QR codes

    From what I’ve read, a variety of cell phones […]
    How QR codes can save newspapers from obsolescence started by shawnsmith
    Image by akaalias

    One of the biggest problems with print is that it doesn’t integrate nicely with web and mobile markets. I can’t bookmark a story in a paper. I can’t flip to a related link in another section. The shortcomings of print are exactly what has propelled the consumer to get more news […]
    Will QR codes turn newspapers into cash cows? started by shawnsmith
    Image by akaalias

    QR codes will revolutionize the print-to-mobile-to-web markets. Believe it. Quick response codes connect printed products immediately to shop-by-SMS, mobile URLs and added information.

    The coming QR code bonanza isn’t just an advertiser’s dream, it could be the very thing that rights the ship of falling
    What you need to know about QR codes and the future of print engagement with mobile started by shawnsmith
    Image by Chika

    Newspaper execs have been banging their heads for the past few years at understanding what’s the next step in the mobile market for news. What do consumers want? How do newspapers engage mobile phone users? How do consumers want to receive news on their mobile devices?

    Asia may have an answer with […]
    QR codes will revolutionize the newspaper-consumer relationship - if papers allow it started by shawnsmith
    Many newspapers are slowly coming around to the idea that the news is now a conversation, and no longer a one-way river of information. And the time left to embrace that notion is dwindling.

    Consumers want interaction. They are on the move. They don’t have time or desire to be trapped in a single media that […]
    New York Times’ Pogue’s Posts started by shawnsmith
    Related PostsIn ‘new new journalism,’ does your brand matter most?Should producers work with marketing team to drive traffic using PPC?Google takes Washington Post, news sites and popular blogs down a notch
    Washington Post’s Focus on Fairfax started by shawnsmith
    Related PostsSpelling errors: Not even the Washington Post is perfectWashington Post considerations for starting new blogs revealedBest Newspaper blogs for comments, community and readability
    Get your pics! Library of Congress photos launch on Flickr started by shawnsmith
    Bloggers, Remixers rejoice. The Library of Congress launched it’s photostream on Flickr, according to Mashable. That means free images!!!

    Free images mean you can repost them in your blogs and remix them for new artwork. Pretty cool!

    Says Mashable:

    In conjunction with Flickr’s new program called The Commons, the Library
    Houston Chronicle’s Kristin 2 Go started by shawnsmith
    Related PostsBest Newspaper blogs for comments, community and readabilityWelcome to New Media BytesJournalism must evolve or become the next Michigan
    Washington Post’s Going Out Gurus started by shawnsmith
    Related PostsSpelling errors: Not even the Washington Post is perfectWashington Post considerations for starting new blogs revealedGoogle takes Washington Post, news sites and popular blogs down a notch
    Apologies on lost comments - Should I stick with Disqus?? started by shawnsmith
    Hi friends. I’m experimenting with using the Disqus commenting system. If enabled, Disqus allows users to register and track all the comments they put on pages with the system enabled. This could be great for tracking and aggregating your lifestream.

    Why Disqus sounds like a great idea

    I would love to be able to go back and […]
    Do your stories’ online format match Google News’ criteria? Ask while you can started by shawnsmith
    Ever wonder why Google didn’t index your hot story about the local city council scandal? Why does Google News pick up some of your news websites’ posts and not others?

    You’re not alone. I’ve heard many people ask these questions, and, apparently, so has Google.

    The search engine giant has revealed some secrets and dispelled some myths […]
    Should journalists be forced to comment? started by shawnsmith
    Blog Herald has an interesting post about requiring journalists and news orgs to comment on stories and respond to comments.

    The author mentions a Steve Rubel blog post which highlighted CNET’s policy of requiring its staff members to participate in commenting. Have you heard of any other places with a similar stance?

    While I encourage news people, […]
    How to write web headlines that appeal to news website readers started by shawnsmith
    Super cool image by Joe Shlabotnik

    Welcome to the second post in a series about headline writing for web content producers. This series will cover some best practices for writing web headlines for your readers, search engines and social media.

    HEADLINE WRITING FOR PEOPLE

    When writing for people on your news site, focus on your regular readers […]
    Do your stories’ online format match Google News’ criteria? Ask while you can started by shawnsmith
    Ever wonder why Google didn’t index your hot story about the local city council scandal? Why does Google News pick up some of your news websites’ posts and not others?

    You’re not alone. I’ve heard many people ask these questions, and, apparently, so has Google.

    The search engine giant has revealed some secrets and dispelled some myths […]
    Alexis Ohanian drops Dom on Detroit started by shawnsmith
    Reddit’s Alexis Ohanian gives Reddit users special treatment.

    Related PostsReddit: ‘A more efficient way to do what news has always done’If you’ve yet to hear of Reddit, climb out from under the rock and check out the social bookmarking/…Detroit News the best Midwestern news site? MidwestBusiness.com says yesThe
    How to make your own online video show started by shawnsmith
    Some news orgs are experimenting with creating their own online video show, but I’ve yet to see one that has generated a large, consistent following (if you know one, please point me at it?). Because I dislike seeing people "blazing a trail" in arenas that have been explored and documented, I dropped a post about […]
    How to write web headlines for your readers started by shawnsmith
    Super cool image by Joe Shlabotnik

    Welcome to the second post in a series about headline writing for web content producers. This series will cover some best practices for writing web headlines for your readers, search engines and social media.

    HEADLINE WRITING FOR PEOPLE

    When writing for people on your news site, focus on your regular readers […]
    Atlanta Journal Constitution’s Momania started by shawnsmith
    Related PostsCan bad design screw up usability of tabbed promo boxes?A week or so ago, a thread on the ONA listserv asked members about their experiences using tabbed pr…Best Newspaper blogs for comments, community and readabilityMany want examples of how to get comments on blogs and create communities on blogs. The blogs listed…Welcome
    How to and why you should use the Mahalo Share Firefox add-on started by shawnsmith
    Some of my media buddies have asked me why I use Mahalo Share so much. So I thought I’d put together a screencast explaining how to use it and what it does.

    Mahalo Share is a Firefox add-on that allows users to share links with the Mahalo search engine and a number of other social networking […]
    Spokesman Review’s Multimedia video blog started by shawnsmith
    Related PostsBest Newspaper blogs for comments, community and readabilityMany want examples of how to get comments on blogs and create communities on blogs. The blogs listed…Niche topics will help you crack front page of DiggThe MLive.com crew and Business Review staff have worked hard the last week to bring some great Detr…How is writing for the web […]
    St. Louis Dispatch’s Punch Line started by shawnsmith
    Related PostsMLive Twixperiment: We’re following you on Twitter; what do you think?After reading a few experiments by John Hassell at NJ.com and Kurt Greenbaum at STLtoday, I decided …Best Newspaper blogs for comments, community and readabilityMany want examples of how to get comments on blogs and create communities on blogs.
    How do your reporters liveblog? started by shawnsmith
    Reporters and bloggers at MLive have tested a few different ways of covering live events (e.g. football games, press conferences) using our blogging software.

    Here’s a couple of the ideas we’ve used:
    Write a new entry in a blog every time you have a new item to post (problematic because of the high number or RSS sends)

    Continually […]
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